Job Description

Role Overview

As a Digital Marketing Specialist (DMS) at Brasco ///, you will play a pivotal role in our Marketing Services Team, with a primary focus on HubSpot marketing automation and digital strategy execution. This position emphasizes HubSpot expertise , from designing workflows and email campaigns to leveraging analytics tools for actionable insights. Alongside HubSpot, you will work across multiple platforms such as Google, LinkedIn, Facebook, and more, helping our clients achieve exceptional results. Your work will embody Brasco’s spirit of innovation, creativity, and strategic thinking, ensuring campaigns are optimized for maximum success.

Company Overview

Brasco /// is a full-service creative marketing and communications agency based in Raleigh, North Carolina. We offer a cohesive, one-stop approach to help our partners plan and execute across various channels. From brand development to marketing strategy and digital execution, our specialized teams and unique integrated approach ensure that every aspect of our partner’s communications works in perfect harmony.

Our mission is simple: to create with purpose, helping our clients achieve their goals, fostering a welcoming and rewarding environment for our team, and striving to leave the world better than we found it.

Key Responsibilities

Marketing Automation

• Act as the primary HubSpot expert on the team, managing client accounts and configurations.
• Create and optimize workflows, email marketing campaigns, landing pages, forms, and nurture sequences to drive engagement.
• Design and implement lead scoring systems and nurturing strategies to convert leads effectively.
• Use HubSpot’s analytics tools to monitor performance, generate insights, and recommend optimizations.
• Collaborate with client sales teams to ensure seamless CRM and marketing integration, enhancing lead handoff and follow-up processes.

Digital Advertising

• Work hands-on with all digital advertising platforms, including Facebook/Instagram (Meta Business Platform), LinkedIn, Google, Twitter, Microsoft, TikTok, and more.
• Set up, launch, and manage digital advertising campaigns.
• Manage a wide range of campaign budgets for various clients.
• Analyze data and trends to optimize campaigns to ensure exceptional results, meeting/exceeding goals.

SEO Management

• Conduct search engine optimization audits and provide insights on best practices.
• Lead management and project execution for SEO, including onsite and offsite optimization.
• Support client website functions within client CMS for digital marketing.
• Perform ongoing keyword research, including discovery and expansion of keyword opportunities.
• Research and implement content recommendations for organic SEO success.

Performance Measurement

• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPI).
• Identify trends and insights to optimize spend and performance based on data.
• Plan, execute, and measure strategies and conversion opportunities.

Collaboration and Leadership

• Collaborate with internal teams to produce deliverables shared with clients.
• Provide thought leadership and perspective, acting as an expert on the subject matter when needed.
• Brainstorm new and creative growth strategies through digital marketing.
• Research and identify the latest trends and technologies affecting the industry.

Project Management

• Ensure projects are completed with quality and on time.
• Help lead management and project execution for SEO.

Qualifications B

Bachelor’s degree in Marketing, Business Administration, or a related field (or equivalent experience).

• 3+ years of experience in digital marketing, including hands-on use of HubSpot.
• Proven track record of managing HubSpot tools, including email marketing, workflows, landing pages, and analytics.
• Experience with digital advertising platforms such as Google Ads, LinkedIn Ads, and Facebook Ads.
• Strong analytical skills, with a data-driven approach to campaign performance.
• Excellent communication and organizational skills.
• Experience in project management and the ability to prioritize competing tasks effectively.

Skills

• HubSpot Expertise: Advanced knowledge of marketing automation, lead scoring, CRM integration, and campaign optimization.
• Digital Marketing: Proficient in managing paid campaigns and SEO.
• Data-Driven Analysis: Ability to interpret analytics and drive performance improvements.
• Collaborative Mindset: Strong team player with excellent communication skills.
• Creativity and Innovation: A knack for brainstorming and implementing fresh ideas.
• Time Management: Highly organized and able to handle multiple projects simultaneously.

What it Means to be a Brasconian

At Brasco ///, we thrive by working together, creating with passion and purpose, and staying true to our authenticity. We value honesty, transparency, and building meaningful relationships. We take marketing seriously — just not ourselves. Below are the expectations for how we work as a team and succeed when our clients succeed:

Be a Leader

• Take initiative, lead by example, and serve as an integral part of our team’s growth and success. Whether guiding a project or supporting a colleague, leadership is about elevating everyone around you.

Foster Positivity and Collaboration

• Cultivate a solution-oriented, supportive environment. Infuse creativity, respect, and empathy into everything you do. Bring your authentic self and help shape a vibrant company culture.

Mentor and Grow

• Share your knowledge and insights to uplift your team while remaining open to learning and feedback yourself.
• Collaborate on process improvements and foster a culture of continuous growth and innovation.

Represent Brasco /// with Pride

• Support internal marketing and community efforts, helping to amplify Brasco ///’s presence and purpose in the community.
• Be a positive face of the company, handling meetings and communications with professionalism, creativity, and care.

Own Your Craft

• Take pride in delivering exceptional work, whether it’s strategy, copywriting, campaign creation, or client service. Attention to detail and accountability are paramount.

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