Job Description

As our Digital Marketing Strategist, you will collaborate directly with the Manager of Digital Marketing & E-Commerce to create and implement data-driven marketing strategies to enhance our online presence and drive revenue growth. This role demands 5+ years of digital marketing experience and a deep understanding of B2C e-commerce strategies.

$60,000 - $70,000 yearly

• Develop and execute targeted marketing strategies aimed at increasing website traffic, revenue, and overall ROI
• Create and manage effective email marketing strategies, including segmentation and targeting
• Build and implement drip and segmented email campaigns to maximize customer lifetime value and retention
• Support marketplace marketing efforts (Amazon, Etsy, Wayfair, Walmart, etc.) to drive revenue and ROI
• Oversee the Google Ads agency relationship and ensure a 5.5+ ROAS
• Collaborate with internal teams or agencies on Paid Social and Affiliate/Influencer marketing initiatives
• Continuously analyze and optimize KPIs across all marketing channels using Google Analytics
• Coordinate with external partners and vendors on strategy development, budget management, reporting, optimization, and testing

Must-Have Experience:

• 5+ years of digital marketing experience, including 3+ years of B2C e-commerce marketing in an agency or similar multi-brand role
• Proven track record in developing and executing targeted email marketing campaigns
• Expertise in driving targeted, converting traffic to e-commerce websites
• Successful experience in customer segmentation and paid social campaigns
• Proficiency with Google Analytics to track, analyze, and improve performance
• Strong ability to measure, track, and collaborate with remote teams
• Excellent problem-solving skills, with the ability to prioritize high-impact initiatives
• Detail-oriented with a strong results-driven mindset and personal initiative

Educational Requirements:

• Bachelor’s or higher degree in digital marketing, internet marketing, or a related field

A four-time winner of the Metro 50 award, honoring them as one of Oklahoma City's fastest-growing private companies. HomeWetBar has also been recognized nationally as one of the Inc 500/5000 fastest growing companies in America four times and by Newsweek Magazine as the best of the best in e-commerce two years running.

Our secret to success? We have an amazing team that creates incredible products that our customers love, and other retailers want to sell. We acquired our first customer in 2004, and today we create 250,000+ gifts a year, shipping those directly to the gift recipient for a variety of well-known brands.

Benefits

• Health
• Dental
• Vision
• 401(k) match
• PTO package
• Education benefits
• Employee Discounts

Compensation details: 60000-70000 Yearly Salary

PI157688aebb6e-30492-36405746

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